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Hala Ashraf
Solaya Travel logo

Marketing Consultant

Solaya Travel

I developed Solaya Travel's marketing and content strategy, positioning the brand through aspirational, experience-driven storytelling.

Positioning a Luxury Travel Brand Through Storytelling

As Marketing Consultant for Solaya Travel, I developed the brand's marketing and content strategy — planning luxury travel campaigns, leading creative direction for social content, and crafting premium brand messaging and copywriting. I built out campaign concepts, content calendars, and creative briefs, positioning the brand through aspirational, experience-driven storytelling.

Execution and outcome

  • Post reading What Tourists Miss in Morocco: a woman walks through a market street toward a minaret.
  • Post reading Fez, The Heart of Historic Morocco over the old city's rooftops and tanneries at sunset.
  • Post reading A Riad Hidden Behind an Unmarked Door over a quiet riad courtyard with a pool and lanterns.
  • Post reading The Morning Ritual of Fresh Bread: a baker carries loaves on a board down a narrow alley.
  • Post reading Conversations Over Mint Tea: a man pours mint tea for a woman in a sunlit courtyard.
  • Post reading The Atlas Mountains: a stone village on a hillside below snow-capped peaks.
  • Post reading Camel Ride at Sunset: a rider on a camel beside a guide in a blue robe and orange turban in the desert.
  • Post reading The First Light Over the Sahara: a desert camp among palm trees and dunes at sunrise.
  • Post reading Explore Marrakech by Vintage Sidecar: three riders in helmets on a sidecar motorbike in a souk.

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